With the Rolex Middle Sea Race done and dusted, today's new task was to get up to speed with the Velux 5 Oceans round-the-world race and write some stories for the website. Spoke to Mike Golding on the satellite phone this morning, who was sporting some devil's horns that his son Soren had put on board for Hallowe'en. Didn't make contact with Alex Thomson but was amused to read his update from the boat. Alex managed to jam in two crafty product placement plugs in the space of a couple of sentences:
“I managed to fall on my favourite BOSS sunglasses last night so will have to commit them to the bin and break out a new pair. They were useful yesterday as a windscreen in the pouring rain but this morning the sun will come up and the eyes need their shades. The weather ahead looks light for a time and after that we will see some much awaited trade winds, downwind champagne sailing, Mumm of course...”
Keep your eyes peeled for more Hollywood-style below-the-line promotional tactics between now and Fremantle. To read more stories from the race, go to www.velux5oceans.com
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